包装设计即指选用合适的包装材料，运用巧妙的工艺手段，为包装商品进行的容器结构造型和包装的美化装饰设计。从中可以看到包装设计的三大构成要素。

包装（packaging）是品牌理念、产品特性、消费心理的综合反映，它直接影响到消费者的购买欲。我们深信，包装是建立产品与消费者亲和力的有力手段。经济全球化的今天，包装与商品已融为一体。包装作为实现商品价值和使用价值的手段，在生产、流通、销售和消费领域中，发挥着极其重要的作用，是企业界、设计不得不关注的重要课题。包装的功能是保护商品、传达商品信息、方便使用、方便运输、促进销售、提高产品附加值。包装作为一门综合性学科，具有商品和艺术相结合的双重性。如北京唯创亿和创造性的站在品牌的高度思考包装，我们用品牌创新策略、消费者体验洞察，提供创造性包装解决方案。侧重全产品系列包装的识别架构规划，使包装实现体系化，提升产品的终端表现。
外形要素
外形要素就是商品包装示面的外形，包括展示面的大小、尺寸和形状。日常生活中我们所见到的形态有3种，即自然形态，人造形态和偶发形态。但我们在研究产品的形态构成时，必须找到种适用于任何性质的形态，即把共同的规律性的东西抽出来，称之为抽象形态。
我们知道，形态构成就是外形要素，或称这为形态要素，就是以一定的方法，法则构成的各种千变万化的形态。形态是由点、线、面、体这几种要素构成的。包装的形态主要有：圆柱体类、长方体类、圆锥体类和各种形体以及有关形体的组合及因不同切割构成的各种形态包装形态构成的新颖性对消费者的视觉引导起着十分重要的作用，奇特的视觉形态能给消费者留下深刻的印象。包装设计者必须熟悉形态要素本身的特性及其表情，并此作为表现形式美的素材。
我们在考虑包装设计的外形要素时，还必须从形式美法则的角度去认识它。按照包装设计的形式美法则结合产品自身功能的特点，将各种因素有机、自然地结合起来，以求得完美统一的设计形象。

Packaging design refers to the selection of appropriate packaging materials, the use of clever technical means for packaging commodities container structure modeling and packaging decorative design. You can see the three elements of packaging design.

Packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers'purchasing desire. We firmly believe that packaging is a powerful means to build affinity between products and consumers. Today, with the globalization of economy, packaging and commodities have been integrated into one. Packaging, as a means of realizing the value of commodities and their use, plays an extremely important role in the fields of production, circulation, sales and consumption. It is an important subject that enterprises and design have to pay close attention to. The function of packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation, promote sales, and improve the added value of products. As a comprehensive discipline, packaging has the duality of commodity and art. For example, Beijing Weichuangyi and creative stand on the high brand thinking packaging, we use brand innovation strategy, consumer experience insight, to provide creative packaging solutions. Focus on the whole product series packaging identification framework planning, so that the packaging system, improve the final performance of the product.

Shape elements

The outline element is the appearance of the package surface, including the size, size and shape of the display surface. There are 3 forms of everyday life, namely, natural form, artificial form and accidental form. But when we study the form of a product, we must find a form that is applicable to any nature, that is, to extract the common regularity of things, called abstract form.

We know that the form is the form element, or called the form element, is in a certain way, the law constitutes a variety of forms. Form is made up of points, lines, faces and bodies. The main forms of packaging are cylindrical, cuboidal, conical and various shapes, as well as the combination of related shapes and the novelty of various forms of packaging formed by different cutting plays an important role in the visual guidance of consumers. The unique visual form can leave a deep impression on consumers. Packaging designers must be familiar with the characteristics of the form elements themselves and their expressions, and as a material for expressing the beauty of form.

When we consider the outline elements of packaging design, we must understand it from the perspective of formal beauty. According to the principle of formal beauty in packaging design and the characteristics of product function, various factors are combined organically and naturally to achieve a perfect and unified design image.